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Why choose to work in marketing?


In a world that is constantly changing, where the technology develops relentlessly we cannot afford to “miss the boat” on this matter. Marketing, and mainly digital marketing, is the answer.

This is the main reason for which I have chosen this field: I think we must constantly refresh ourselves and anticipate the new trends.

Marketing is one of the most important element of a business. It involves all the sectors from market research to the distribution and sales, passing also through finance. Marketing is in the middle of everything. Besides marketing is important to attract customers and to maintain stable relationship.

As already mentioned, digital marketing could be the solution in this new “era of technology”. Indeed the spread of smartphones and computers has remodeled the way to reach people. They are evermore interconnected and constantly searching for knowledge online. So we are constantly near to the customers even if we are physically far and so we can help them immediately by means of information and customized solution.

To clarify, digital marketing is a set of marketing techniques which make use new media, to promote a product or service, a brand or an organization. Nowadays, having an online presence is absolutely essential for any business. The first step is to create quality content using search engine optimization (SEO) techniques. Obviously, later, we have to think about the content curation: pay attention and confidence to the consumer.

Moreover it is essential to create value for consumers of our niche. That is possible by creating brand storytelling that people want to be part of, and by transforming simple daily acts in a story with important meaning that allows people to improve their lives and satisfy their dreams. Obviously, the business must be customer centred more than product centred.

In conclusion, given that internet has become both a communication vehicle and a powerful marketing medium, help business to stay one step ahead of the competitors.

The digital marketing is the future and we can not ignore it. We should rather work with it to upgrade our firm.

“Make your marketing so useful people would pay you for it.” -Jay Baer

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