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The Recipe for a Killer CV

By Elisa Montagni

The bottom line of your resume is fundamental; readers spend only 30 seconds scanning a cover letter or resume before sending it to the “yes” or “no” pile. If 30 seconds are enough for letting the recruiter know if you deserve or not an interview, you have to show your best profile: what you are, what you are good at including your personal capabilities, your strengths, the skills that match the job requirement and how you’ve used your abilities to achieve results. Ideally it indicates that you’re feeling confident with yourself and have a firm grasp on what you bring to the table.

However, your resume and cover letter are less about where you’ve been than about where you want to go next. To put it in a nutshell, when you are ready to begin the job hunt, it means that you’ve researched the types of position you want and the company for which you want to work.

– Resume and cover letter are marketing tools:

When you are ready to create your killer resume and cover letter, the first thing you need is to understand what they really are and how to make the best of them.

A resume is not only a document that traces one’s work history and skills, as well as the cover letter is not only a formal accompaniment to the resume – they are much more than that. They are marketing tools to get the attention of your desired target; if they are well written, they can catch the recruiter’s eye and give your candidacy that extra edge. That’s right, they can give you the opportunity to do a good personal branding! In this way it’s easy to see how important cover letters and resumes are to get a job and make a recruiter curious – and how much potential these marketing tools have. Your resume should make recruiters say, “Yes! This is exactly who we need. I want to meet this candidate to learn more.”

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