INTERNSHIP UK

Read how you can change your life

Psychology

Eye-Tracking

Le terme “Eye-Tracking” est utilisé pour regrouper toutes les techniques qui enregistrent l’endroit où le lecteur pose son regard lorsqu’il regarde quelque chose (emballages, écrans, …).   L’histoire de l’Eye-Tracking a commencé en 1879 grâce à Louis Emile Javal qui découvrit que le mouvement des yeux n’est pas continu mais ponctué de courtes pauses. Ce n’est […]

 

, , , , , , , , ,

Eye Tracking

The term of “Eye-tracking”  is used for all the techniques that record where a reader looks while he is watching something (packaging, screen, …). The history of eye-tracking started in 1879 with Louis Emile Javal who realized that people’s eye movements weren’t continuous but with short stops. It’s 50 years later that it was first […]

 

, , , , , , , , ,

Comment allier psychologie et marketing ?

Afin de mieux comprendre le consommateur, le secteur marketing de l’entreprise peut étudier son comportement. De ce fait, nous pouvons relier marketing et psychologie. Pour ce faire, il faut essayer de comprendre le comportement d’achat de la clientèle en faisant des sondages. Cependant, cela requiert des connaissances en mathématiques et en statistiques. Il faut essayer […]

 

, , , , , , , , ,

How to use psychology with marketing

To understand the customer, the marketing department can study his behaviour. So, we can link marketing and psychology. The marketing department has to understand the purchasing behaviour by doing surveys about it. But you need mathematical and statistical knowledge in order to do that. You should try to explain this purchasing behaviour to anticipate the success or […]

 

, , , , , , , , ,

Conosci la tua personalità?

L’ indicatore di personalità di Myers-Briggs (MBTI) è uno strumento psicologico che identifica il tipo di personalità di una persona, le forze, le preferenze e come una persona percepisce il mondo e prende decisioni. Questo questionario psicometrico è uno dei più usati al mondo. È stato sviluppato da Isabel Myers e sua madre Katherine Briggs […]

 

, , , , , , , , ,

Do you know your personality?

The Myers–Briggs Type Indicator (MBTI) assessment is a psychological instrument which identifies a person’s personality type, their strengths and preferences, and how they perceive the world and makes decisions. This psychometric questionnaire is one of the most used in the world. It was developed by Isabel Myers and her mother Katherine Briggs, putting into practice […]

 

, , , , , , , , ,