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Is advertising killing us?

According to Kotler, advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media, such as newspapers, magazines, television or radio by an identified sponsor. Today we are overwhelmed with advertising. Indeed some people said that advertising pollutes their street and their landscape. Thus, advertising seems to have […]


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Cos’è il marketing-mix?

Secondo quanto afferma Kotler, il marketing è l’arte e la scienza di individuare, creare e fornire valore per soddisfare le esigenze di un mercato di riferimento, realizzando un profitto. Esso identifica bisogni e desideri insoddisfatti. Definisce, misura e quantifica la dimensione del mercato individuato e il potenziale di redditività. Individua i segmenti nei quali l’azienda […]


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Tips to make a good advertising campaign

We watch between 1.200 to 2.200 advertising per day. Indeed, advertising is everywhere: on TV, on public transportations, on the plane, on the street, on the internet and on social networks. Among all this advertising we can only remember eight of it at the end of the day. How to make a good advertising campaign? […]


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What is marketing-mix?

    According to Kötler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a targeted market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is […]


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Qu’est-ce que le marketing-mix?

Selon Kotler, le marketing est la science et l’art d’explorer, de créer et d’apporter de la valeur à un bien afin de satisfaire les besoins d’un marché donné et d’en tirer des bénéfices. Le marketing identifie les désirs et besoins insatisfaits des consommateurs ; il définit, quantifie et mesure la taille du marché visé et son avantage potentiel. Il […]


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What is the best way to prepare a presentation?

Objective: The first task of a presentation maker is to define the purposes and answer to these simple questions: “Why am I going to make a presentation?” “What is the topic?” “Who is the audience?” “Where can I do this presentation?” It’s useful to write down the reasons why you have been asked to do […]


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Why you should have a first aid training

We are more than 7.4 billion people on earth and the number keeps growing, but not so many people can say they know how to react in case of an emergency, should it be someone choking on food at a restaurant, witnessing a car accident, or watching a person who suddenly falls unconscious. Most people […]


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El entrenamiento.

La creciente popularidad del entrenamiento ha hecho que muchas personas y organizaciones recurran a este recurso para tratar de obtener completa satisfacción en su vida personal y en el trabajo. El término “coaching” (entrenamiento) se refiere a metodos para aprender nuevas habilidades y mejorarse, logrando el éxito personal y sabiendo como efrentarse a la vida […]


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Usanze e Costumi

  Particolarità dal mondo “Differences simply act as a yarn of curiosity unraveling until we get to the other side” Ciore Taylor. (Le differenze sono come un filo di curiosità che si districa non appena si arriva dall’altra parte) Ogni paese ha la propria eredità culturale e i propri usi e costumi. Dal momento in […]


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Les Bonnes Manières en Angleterre

Le peuple britannique est bien connu pour sa légendaire courtoisie et son sens du respect. L’étiquette dicte le comportement que vous devez adopter en tout temps. Je vais ici vous lister quelques conseils que tout le monde devrait avoir en tête avant de se rendre au Royaume-Uni.   Salutations Avant tout, SOURIEZ ! Les gens […]


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