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La vie en colocation : conseils utiles

De nos jours, l’Europe fait encore face à la crise de 2008. Certains pays se trouvent dans une très mauvaise posture tant économiquement que financièrement. C’est le cas par exemple de la Grèce où la dette publique atteint des sommets ! Certains d’entre-vous ont peut-être eu la chance d’échapper à une baisse de leur niveau de […]

 

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How to increase customer satisfaction?

Customer satisfaction is a crucial phase in the customer life cycle. By executing it right, you will be able to minimize returns, prevent buyer’s regret and increase customer’s satisfaction. Here are three essential steps you have to follow when aiming at satisfying a customer who will continue to buy from you. When customers buy something, […]

 

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Cultural influences on consumer behaviour

Several factors influence consumer behaviour, but the most important factors are the cultural ones. Cultural factors can be defined as a set of values and ideologies of a particular community or group of individuals. An individual is influenced during his existence by his family, his friends and his cultural environment or society. All of them […]

 

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VITA DA COINQUILINI: CONSIGLI UTILI

Ad ggi l’Europa sta ancora affrontando la crisi del 2008. Alcuni paesi si trovano in una situazione veramente grave sia per quanto riguarda l’economia, sia per la finanza. Come nel caso della Grecia dove il debito pubblico è arrivato a sfiorare il picco! Alcuni di voi forse sono stati fortunati a sfuggire all’abbassamento degli standard […]

 

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Methods of exporting and channels of distribution

  There are two ways to introduce your company or products in a foreign market: indirect exporting and direct exporting. INDIRECT EXPORTING. The principal advantage of indirect exporting is that allows the companies introduce their products into foreign markets without any responsibility or risk. This way is perfect for small companies. -Commission agents. They find […]

 

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Living with flatmates: useful tips

Nowadays, Europe is still facing the crisis of 2008. Some countries are still in a very bad situation in both economy and finance. That is the case for Greece where the public debt is sky-high ! Some of you might be lucky and have escaped their living standards decrease, but in any case most of the […]

 

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Motives to go to work

Did you ever think about why people actually go to work? There are many motives that make people go to work every day. Every person has his / her own reasons, of course. It depends on the situation you live in. We will mention some of the motives that are common to most of the […]

 

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Le Marketing Expérientiel

Les consommateurs sont de plus en plus à la recherche d’expérience qui leur permet d’oublier la routine quotidienne, voir même de les faire réver avec des idées sophistiquées, ou l’esthétique et l’atmosphère sont des élements clés. La phase d’achat devient alors parfois même être plus intéressante que le produit en lui même.   L’échelle experientielle […]

 

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Experiential Marketing

Experiential marketing is based on the fact that consumers are more and more searching for an experience that makes them go out of their routine, that makes them dream with sophisticated concepts, where aesthetic and ambient are omnipresent. Sometimes the shopping experience can be even more interesting than the product itself. Experiential wheel : 4 […]

 

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Quitter le cocon familial

C’est votre dernière année de lycée. Les examens approchent et l’une des choses à laquelle vous pensez est : Et après ? Vous pouvez faire tellement de choses une fois votre diplôme obtenu. Parfois vous décidez d’aller à l’université, parfois d’effectuer un stage à l’étranger, ou bien de voyager à travers le monde. Dans tous les cas, […]

 

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