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Cos’è il marketing-mix?

Secondo quanto afferma Kotler, il marketing è l’arte e la scienza di individuare, creare e fornire valore per soddisfare le esigenze di un mercato di riferimento, realizzando un profitto. Esso identifica bisogni e desideri insoddisfatti. Definisce, misura e quantifica la dimensione del mercato individuato e il potenziale di redditività. Individua i segmenti nei quali l’azienda […]


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Music and marketing can work together ?

Before explaining how music and marketing can work together it is important to give a definition for both of them. Music can be defined as vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Marketing is the action or business of promoting and […]


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Social media

Advertising was never so hard Social media are used everyday by thousands of people. What for? Posting pictures of their food? Of themselves with their pets? Writing stories about their experiences? In the past years, advertising shifted from its original paper form to today’s most used tool: digital information. However, even if advertisement boards on […]


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Website designer

How does today’s business connect the world? How did it succeed in being essential in our everyday-life? These two questions are related to one job: web designer. Competitiveness on looking for the most attractive images and slogans to reach costumers has always been an important part for marketing people. But who is behind Apple’s white and dynamic […]


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What is marketing-mix?

    According to Kötler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a targeted market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is […]


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Moyens d’exportation et chaînes de distribution

Il existe deux manières d’introduire votre entreprise ou votre produit sur un marché étranger : l’exportation directe et l’exportation indirecte. L’EXPORTATION INDIRECTE Son principal avantage est qu’elle permet aux entreprises d’introduire leurs produits sur des marchés étrangers sans responsabilité ou risque. C’est ce qu’il y a de mieux pour les petites entreprises. – Les agents commissionnés Ils trouvent […]


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Qu’est-ce que le marketing-mix?

Selon Kotler, le marketing est la science et l’art d’explorer, de créer et d’apporter de la valeur à un bien afin de satisfaire les besoins d’un marché donné et d’en tirer des bénéfices. Le marketing identifie les désirs et besoins insatisfaits des consommateurs ; il définit, quantifie et mesure la taille du marché visé et son avantage potentiel. Il […]


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Companies hunting methods

Most of companies have defined target groups. Usually, it depends on criteria such as age, gender, taste, advertisement according to the company’s image and values. Furthermore, it depends on the kind of activities and also the public target. A target is when you know exactly what or who is your goal and you want to achieve it. So, companies can […]


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La carte membre de l’AC Milan

Le monde du football a complètement changé depuis ces dernières décennies, il fait désormais appel au marketing, à la publicité et à la vente de produits dérivés pour subsiter. Depuis quelques années, le rôle des managers et des analystes de marché est devenu décisif. En effet, ils travaillent pour faire naître de nouvelles idées et concepts dans le […]


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Product Adaptation Strategy

Should we adapt our product? When you want to introduce your product in a foreign market you should ask yourself that question. Your product may be unwelcome in some countries. As a result, you have to adapt it to their customs and laws. There are three main reasons encouraging you to adapt your products: 1. Special laws […]


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