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Is advertising killing us?

According to Kotler, advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media, such as newspapers, magazines, television or radio by an identified sponsor. Today we are overwhelmed with advertising. Indeed some people said that advertising pollutes their street and their landscape. Thus, advertising seems to have […]


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Tips to make a good advertising campaign

We watch between 1.200 to 2.200 advertising per day. Indeed, advertising is everywhere: on TV, on public transportations, on the plane, on the street, on the internet and on social networks. Among all this advertising we can only remember eight of it at the end of the day. How to make a good advertising campaign? […]


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L’importance de l’innovation pour le succès de votre entreprise

Il y a de nombreuses raisons qui justifient l’importance d’avoir de nouvelles idées dans une compagnie. Bien que chaque entreprise ait ses priorités, elle peut se faire distancer par ses concurrents si elle n’innove pas. L’innovation peut faire la différence entre vous et vos rivaux.  L’innovation permet de prendre connaissance des tendances actuelles et de leurs évolutions […]


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Importance of innovation to the success of your business

There are several reasons why it is important to always try to generate new ideas in a company. Although every organisation has its own priorities, if they do not innovate, they take the risk to lose ground compared to their competitors. Innovation can be what will make you different from your rivals. Innovation can help […]


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