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India

Jet Airways: #Getmore you can afford it!

Back in 2011, we were following fraternal twins in their very first trip aboard a Jet Airways aircraft. This would lead them on the tracks of Gandhi by visiting the impressive Taj Mahal. They had put their trust in the airline company because of its strong presence and good image in the Indian aviation market. […]

 

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Importance of innovation to the success of your business

There are several reasons why it is important to always try to generate new ideas in a company. Although every organisation has its own priorities, if they do not innovate, they take the risk to lose ground compared to their competitors. Innovation can be what will make you different from your rivals. Innovation can help […]

 

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Cultural influences on consumer behaviour

Several factors influence consumer behaviour, but the most important factors are the cultural ones. Cultural factors can be defined as a set of values and ideologies of a particular community or group of individuals. An individual is influenced during his existence by his family, his friends and his cultural environment or society. All of them […]

 

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