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Is advertising killing us?

According to Kotler, advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media, such as newspapers, magazines, television or radio by an identified sponsor. Today we are overwhelmed with advertising. Indeed some people said that advertising pollutes their street and their landscape. Thus, advertising seems to have […]


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Cos’è il marketing-mix?

Secondo quanto afferma Kotler, il marketing è l’arte e la scienza di individuare, creare e fornire valore per soddisfare le esigenze di un mercato di riferimento, realizzando un profitto. Esso identifica bisogni e desideri insoddisfatti. Definisce, misura e quantifica la dimensione del mercato individuato e il potenziale di redditività. Individua i segmenti nei quali l’azienda […]


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Tips to make a good advertising campaign

We watch between 1.200 to 2.200 advertising per day. Indeed, advertising is everywhere: on TV, on public transportations, on the plane, on the street, on the internet and on social networks. Among all this advertising we can only remember eight of it at the end of the day. How to make a good advertising campaign? […]


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What is marketing-mix?

    According to Kötler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a targeted market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is […]


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Qu’est-ce que le marketing-mix?

Selon Kotler, le marketing est la science et l’art d’explorer, de créer et d’apporter de la valeur à un bien afin de satisfaire les besoins d’un marché donné et d’en tirer des bénéfices. Le marketing identifie les désirs et besoins insatisfaits des consommateurs ; il définit, quantifie et mesure la taille du marché visé et son avantage potentiel. Il […]


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Product Adaptation Strategy

Should we adapt our product? When you want to introduce your product in a foreign market you should ask yourself that question. Your product may be unwelcome in some countries. As a result, you have to adapt it to their customs and laws. There are three main reasons encouraging you to adapt your products: 1. Special laws […]


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How business schools attract students

In France, there are hundred of business schools and all of them are expensive. Most of the students have to borrow from the bank to pay school fees. Indeed, for a bachelor, the most affordable school such as TELECOM costs 15.240 euros, but it can go up to 39.500 euros for EM Lyon, one of the most famous business […]


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