INTERNSHIP UK

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Perchè il Marketing nel Turismo?

Quando vai in vacanza e trascorri alcuni giorni in un’altra città o Paese, mangiando il cibo locale, andando alla scoperta di antichi negozi e facendo shopping, allora sei un turista. Sei un turista quando lasci il tuo ambiente e ti sposti in un altro per intraprendere attività in esso. Sei un visitatore e ciò che […]

 

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Guerrilla Marketing

Guerrilla marketing è una strategia pubblicitaria non convenzionale che permette alle aziende di promuovere i loro prodotti o servizi investendo piccole somme. Il termine è stato coniato nel 1984 da Jay Conrad Levinson nel suo libro “Guerrilla Marketing” ed è ispirato alla vera Guerrilla, la cui principale caratteristica consiste nel prendere i nemici di sorpresa […]

 

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The usefulness of direct marketing

During the day, we are constantly impressed by advertisements on TV, in the underground, on the radio, in newspapers, emails, etc. This kind of marketing, that uses different channels to promote services or products, is called DIRECT MARKETING. In this way, it is possible to have a lot of success because there is a direct […]

 

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Pourquoi appliquer le marketing au tourisme?

  Lorsque vous partez en vacances et passez quelques jours dans une autre ville ou un autre pays, et que vous mangez de la nourriture locale, que vous découvrez des antiquaires ou que vous faites du shopping, on peut dire que vous êtes un touriste. Vous faites la démarche de quitter votre environnement pour un […]

 

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Ensemble nous sommes forts, mais divisés c’est la chute

  Il arrive que la quantité prime sur la qualité. A l’heure actuelle, le contexte dans lequel nous travaillons évolue constamment, et les groupes de travail doivent effectuer de plus en plus de projets spécifiques et d’activités. La capacité à travailler en équipe devient d’ailleurs un prérequis pour tous ceux qui font actuellement partie du […]

 

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The Blue Ocean Strategy

The Blue Ocean Strategy is an innovative business theory that suggests companies to develop an uncontested market space rather than competing in traditional markets. The term derives from the book “Blue Ocean Strategy”, written in 2005 by W. Chan Kim and Renée Mauborgne and it is used to represent a situation in which a company […]

 

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GUERRILLA MARKETING

Guerilla marketing is an unconventional advertising strategy that allows businesses to promote their products or services, spending a small budget. The term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Marketing’ and it is inspired by guerrilla warfare, whose main characteristic is trying to take the enemies by surprise (with ambushes, sabotage, […]

 

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United we stand, divided we fall

  Sometimes, quantity can be better than quality. The context in which we are working today is in constant evolution, and the working groups have to carry more and more specific projects or activities. The ability to work in a team becomes therefore a prerequisite for all those who are part of the current labour […]

 

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WHY MARKETING IN TOURISM?

When you go on vacation and spend some days in an another city or country, eating local food, discovering antique stores, going shopping, you are a tourist. You are a tourist when you leave your environment and go to another to participate in different activities . You are a visitor and what you do there is actually tourism. Individuals and […]

 

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Apprendre à apprendre

Evidemment, il existe de multiples techniques pour apprendre, mais la plupart du temps, soit ces techniques ne sont pas adéquates, soit vous ne les mettez pas en application correctement. Avec cet article, je veux vous montrer comment atteindre facilement vos objectifs (dans le cas présent, comprendre de nouveaux principes). La première étape est de se […]

 

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