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entrepreneur

Is Steve Jobs’ style helpful in business?

Steve Jobs was the most successful entrepreneur of his generation. But he was also known for being a rude manager, who shouted at colleagues during meetings and seemed impatient and dismissive of others’ contributions. But would this management style help you reach the top? Of course, everybody does not share the same opinion. According to […]

 

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Partez à la conquête des marchés étrangers !

Quel est le meilleur moment pour s’étendre à l’international ? De nombreux directeurs ignorent que leur entreprise est trop importante pour se cantonner au territoire national. Si vous voulez avoir du succès, vous devez passer au niveau supérieur. Toute entreprise connaissant un fort succès sur le territoire national devrait prendre le risque de s’exporter. Beaucoup ne […]

 

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Guerrilla Marketing

Guerrilla marketing è una strategia pubblicitaria non convenzionale che permette alle aziende di promuovere i loro prodotti o servizi investendo piccole somme. Il termine è stato coniato nel 1984 da Jay Conrad Levinson nel suo libro “Guerrilla Marketing” ed è ispirato alla vera Guerrilla, la cui principale caratteristica consiste nel prendere i nemici di sorpresa […]

 

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L’émergence des réseaux sociaux

  Cela fait déjà quelques années que les réseaux sociaux sont devenus très importants et nécessaires pour communiquer avec des personnes venant des quatre coins du monde que ce soit à propos de produits, de services ou des objectifs de l’entreprise. Elles représentent la meilleure opportunité pour une marque de se connecter avec des clients […]

 

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The Blue Ocean Strategy

The Blue Ocean Strategy is an innovative business theory that suggests companies to develop an uncontested market space rather than competing in traditional markets. The term derives from the book “Blue Ocean Strategy”, written in 2005 by W. Chan Kim and Renée Mauborgne and it is used to represent a situation in which a company […]

 

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GUERRILLA MARKETING

Guerilla marketing is an unconventional advertising strategy that allows businesses to promote their products or services, spending a small budget. The term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Marketing’ and it is inspired by guerrilla warfare, whose main characteristic is trying to take the enemies by surprise (with ambushes, sabotage, […]

 

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Take your company abroad

When is the perfect moment to internationalize your company? A lot of companies do not realise that they are too big in their domestic area. If they want to succeed, they have to bring it to the next level. Every company that encounters a big success in their home country should take the risk to […]

 

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L’avvento dei social media

Nel corso degli ultimi anni i social media sono diventati molto importanti e soprattutto necessari per comunicare con altre persone che si trovano in qualsiasi altra parte del mondo. Molto spesso le aziende li utilizzano  per promuovere prodotti e servizi, in quanto rappresentano la migliore opportunità di entrare in contatto con potenziali clienti nel modo […]

 

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Why choose to work in marketing?

  In a world that is constantly changing, where the technology develops relentlessly we cannot afford to “miss the boat” on this matter. Marketing, and mainly digital marketing, is the answer. This is the main reason for which I have chosen this field: I think we must constantly refresh ourselves and anticipate the new trends. […]

 

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Come costruire un Modello di Business

Sei un imprenditore? Pensi costantemente a come poter dare un valore aggiunto alle imprese? O stai semplicemente cercando dei modi innovativi per fare business? Se almeno una delle tue risposte a queste domande è “SI”, sei sicuramente la persona adatta a costruire un modello di business. Un modello di business descrive l’idea principale di come […]

 

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