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Importance of innovation to the success of your business

There are several reasons why it is important to always try to generate new ideas in a company. Although every organisation has its own priorities, if they do not innovate, they take the risk to lose ground compared to their competitors. Innovation can be what will make you different from your rivals. Innovation can help […]


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The Blue Ocean Strategy

The Blue Ocean Strategy is an innovative business theory that suggests companies to develop an uncontested market space rather than competing in traditional markets. The term derives from the book “Blue Ocean Strategy”, written in 2005 by W. Chan Kim and Renée Mauborgne and it is used to represent a situation in which a company […]


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Los diferentes tipos de estrategias de Marketing

Daniel Jimenez ¿Sabes la diferencia entre objetivo, meta y estrategia? Incluso si parece muy claro, a veces las empresas se equivocan con los términos. Ejemplos de objetivo: un objetivo puede incrementar tu cuota de un 10% o aumentar tus ventas de 2 millones de libras. Ejemplos de estrategia: cambiar la calidad de los productos, añadir […]


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Tipi diversi di strategie di marketing

Daniel Jimenez Conosci le differenze tra obiettivi o scopi e strategia? Anche se può sembrare molto chiara, a volte le aziende possono confondere i termini. Esempi di obiettivi: aumentare le azioni sul mercato del 10% o incrementare le vendite di 2 milioni di sterline. Esempi di strategie: cambiare la qualità dei prodotti, aggiungere nuove caratteristiche […]


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Différentes stratégies marketing

Daniel Jimenez Connais-tu la différence entre cible, objectif et stratégie ? Bien qu’elle puisse de paraître évidente, il peut arriver que les entreprises fassent l’amalgame et ces termes. Exemples de cibles : une cible peut enrichir tes parts de marché de 10% ou augmenter tes ventes de 2 millions de livres. Exemples de stratégies : […]


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Different Kinds of Marketing Strategies

Daniel Jimenez Do you know the differences between targets, goals and strategy? Although it might seem very clear, sometimes companies can mistake terms. Target examples: a target can increase your market share by 10% or increase your sales by £2 millions. Strategies examples: Change products’ quality, add new features or improve customer’ care. In other […]


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