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Is advertising killing us?

According to Kotler, advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media, such as newspapers, magazines, television or radio by an identified sponsor. Today we are overwhelmed with advertising. Indeed some people said that advertising pollutes their street and their landscape. Thus, advertising seems to have […]

 

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Cos’è il marketing-mix?

Secondo quanto afferma Kotler, il marketing è l’arte e la scienza di individuare, creare e fornire valore per soddisfare le esigenze di un mercato di riferimento, realizzando un profitto. Esso identifica bisogni e desideri insoddisfatti. Definisce, misura e quantifica la dimensione del mercato individuato e il potenziale di redditività. Individua i segmenti nei quali l’azienda […]

 

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Comment faire en sorte que ses employés restent motivés?

Vous faire réprimander a-t- il jamais mis au jour vos meilleures qualités? Je ne pense pas, non. Le salaire et les conditions de travail ne suffisent pas à combler les gens. Vous aurez besoin d’autre chose pour conserver leur motivation. Premièrement, qu’est-ce que la motivation? C’est l’art de faire faire aux gens, de leur plein […]

 

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Internships can open the door to the job market

Currently, the employment market is declining, and we all have to create the job we want. Companies offer you the opportunity to get experience by doing internships. This is not only for the students but also for people with work experience. This can be a very interesting experience for students and a complement during their […]

 

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Tips to make a good advertising campaign

We watch between 1.200 to 2.200 advertising per day. Indeed, advertising is everywhere: on TV, on public transportations, on the plane, on the street, on the internet and on social networks. Among all this advertising we can only remember eight of it at the end of the day. How to make a good advertising campaign? […]

 

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Internships can open the door to the job market

Currently, the employment market is declining, and we all have to create the job we want. Companies offer you the opportunity to get experience by doing internships. This is not only for the students but also for people with work experience. This can be a very interesting experience for students and a complement during their […]

 

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What is marketing-mix?

    According to Kötler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a targeted market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is […]

 

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What are the advantages and disadvantages of a work-study training program in France?

A work-study training program consists in studying at school and working for a company. In France, this kind of program dictates that students shall be at school two days per week and work in the company for the rest of the week, or to be one week at school and one week in the company. […]

 

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How to keep your employees motivated

Has being scold ever brought out the best of you? I don’t think so. People are not driven by pay and working conditions only, you will need something else to keep them motivated. First, what is motivation? It is the art of making people do what you want willingly. It is also the desire to […]

 

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Qu’est-ce que le marketing-mix?

Selon Kotler, le marketing est la science et l’art d’explorer, de créer et d’apporter de la valeur à un bien afin de satisfaire les besoins d’un marché donné et d’en tirer des bénéfices. Le marketing identifie les désirs et besoins insatisfaits des consommateurs ; il définit, quantifie et mesure la taille du marché visé et son avantage potentiel. Il […]

 

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