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Les règles d’étiquette dans le monde des affaires : le Royaume-Uni et l’Allemagne

Il y a beaucoup de différences entre l’Allemagne et le Royaume-Uni, mais il y a tout autant de points communs. Même si ces pays ne sont pas si éloignés l’un de l’autre, ils peuvent être, d’une certaine façon, totalement différents, en particulier en ce qui concerne les règles d’étiquette. Le protocole de salutations peut varier […]


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Music and marketing can work together ?

Before explaining how music and marketing can work together it is important to give a definition for both of them. Music can be defined as vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Marketing is the action or business of promoting and […]


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Business etiquette: the UK and Germany

There are many differences between Germany and the UK, but there are just as many similarities. Even though these countries are not that far away from each other, they can be somehow totally different, especially when it comes to business etiquette.   Greeting procedures may vary depending on the circumstances of the meeting: giving a […]


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What are the advantages and disadvantages of a work-study training program in France?

A work-study training program consists in studying at school and working for a company. In France, this kind of program dictates that students shall be at school two days per week and work in the company for the rest of the week, or to be one week at school and one week in the company. […]


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Decision making

In our daily life we all make decisions such as whether going to work by car or by bike. But first, what is a decision? A decision is choosing a solution among several possibilities. In this article we will see the point of setting goals and the different kind of decisions.  Everyone has goals: an athlete wants to […]


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How business schools attract students

In France, there are hundred of business schools and all of them are expensive. Most of the students have to borrow from the bank to pay school fees. Indeed, for a bachelor, the most affordable school such as TELECOM costs 15.240 euros, but it can go up to 39.500 euros for EM Lyon, one of the most famous business […]


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Why to create a company blog?

There are two main reasons why you create a blog for your business. The first being to expand your services, creating relevant content for your customers. That can help to provide solutions and inform customers better of your products or services. The second reason is to strengthen the value of your company making it known […]


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What are incoterms? Have you ever heard of them? In this article I will explain what each kind of incoterm consists in. There are 13 incoterms that are used by many international companies but I will mention only some of them. Incoterm is an abbreviation of “International commercial terms”. These incoterms give the seller and […]


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5 Maneras de promocionar su marca

Una buena campaña de marketing siempre es fundamental. Puede que tenga los mejores productos del mercado, los precios más bajos, la mejor calidad o la más desarrollada tecnología, pero si ésto solo lo conocen sus amigos, le aseguramos que no llegará muy lejos. En la era en la que estamos y con las múltiples herramientas […]


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Wie können “Business Incubators” Ihnen dabei helfen Ihr eigenes Unternehmen aufzubauen?

Sie haben viele innovative Ideen, sind aber noch ein Student. Die Vorstellung ein eigenes Unternehmen zu gründen scheint im Moment außer Reichweite? Es ist nicht zu spät die Vorteile von “Incubators” zu nutzen. Zunächst einmal: Was sind “Business Incubators?” Diese Organisationen unterstützen Neuanfänger und junge Unternehmen, indem sie für eine umfangreiche Anzahl an Ressourcen und […]


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