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L’utilité du Marketing Direct

Pendant la journée, nous sommes constamment impressionnés par les pubs qui passent à la télé, dans le métro, à la radio, dans les journaux, par emails, etc.. Ce type de marketing, utilisant différents canaux pour promouvoir un produit ou service, est appelé le MARKETING DIRECT. De cette manière, il est possible d’avoir un grand succès […]

 

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Perchè il Marketing nel Turismo?

Quando vai in vacanza e trascorri alcuni giorni in un’altra città o Paese, mangiando il cibo locale, andando alla scoperta di antichi negozi e facendo shopping, allora sei un turista. Sei un turista quando lasci il tuo ambiente e ti sposti in un altro per intraprendere attività in esso. Sei un visitatore e ciò che […]

 

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Guerrilla Marketing

Guerrilla marketing è una strategia pubblicitaria non convenzionale che permette alle aziende di promuovere i loro prodotti o servizi investendo piccole somme. Il termine è stato coniato nel 1984 da Jay Conrad Levinson nel suo libro “Guerrilla Marketing” ed è ispirato alla vera Guerrilla, la cui principale caratteristica consiste nel prendere i nemici di sorpresa […]

 

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The usefulness of direct marketing

During the day, we are constantly impressed by advertisements on TV, in the underground, on the radio, in newspapers, emails, etc. This kind of marketing, that uses different channels to promote services or products, is called DIRECT MARKETING. In this way, it is possible to have a lot of success because there is a direct […]

 

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Pourquoi appliquer le marketing au tourisme?

  Lorsque vous partez en vacances et passez quelques jours dans une autre ville ou un autre pays, et que vous mangez de la nourriture locale, que vous découvrez des antiquaires ou que vous faites du shopping, on peut dire que vous êtes un touriste. Vous faites la démarche de quitter votre environnement pour un […]

 

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GUERRILLA MARKETING

Guerilla marketing is an unconventional advertising strategy that allows businesses to promote their products or services, spending a small budget. The term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Marketing’ and it is inspired by guerrilla warfare, whose main characteristic is trying to take the enemies by surprise (with ambushes, sabotage, […]

 

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WHY MARKETING IN TOURISM?

When you go on vacation and spend some days in an another city or country, eating local food, discovering antique stores, going shopping, you are a tourist. You are a tourist when you leave your environment and go to another to participate in different activities . You are a visitor and what you do there is actually tourism. Individuals and […]

 

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Le SWOT

L’analyse SWOT sert à étudier l’environnement d’une entreprise. Avec cette méthode, on peut analyser l’environnement interne et externe de l’entreprise qui nous intéresse. Le SWOT peut aussi bien être présenter sous forme de tableau comme sous forme de liste. Chaque catégorie doit être composée de 5 à 6 éléments. S Le « S », pour Strenghts (ou Force en […]

 

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The SWOT

The SWOT is the analysis of the environment of a company. Thanks to this method, you can study the internal environment and the external environment of the company you want to know more about. The SWOT can be presented as a table or as a list. In every categorie you have to put maximum 5 […]

 

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