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Las estrategías de emplazamiento de producto

Cuando estás viendo una película, una serie o un videoclip, fíjate bien y podrás  reconocer  marcas en cada imagen. Por ejemplo, en la película “E.T.”, que todo el mundo ha visto al menos una vez en su vida, el niño intenta atraer al extraterrestre con Reese’s Pieces (caramelos con mantequilla de cacahuete). O dedica algunos […]

 

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Methods of exporting and channels of distribution

  There are two ways to introduce your company or products in a foreign market: indirect exporting and direct exporting. INDIRECT EXPORTING. The principal advantage of indirect exporting is that allows the companies introduce their products into foreign markets without any responsibility or risk. This way is perfect for small companies. -Commission agents. They find […]

 

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Guerrilla Marketing

Guerrilla marketing è una strategia pubblicitaria non convenzionale che permette alle aziende di promuovere i loro prodotti o servizi investendo piccole somme. Il termine è stato coniato nel 1984 da Jay Conrad Levinson nel suo libro “Guerrilla Marketing” ed è ispirato alla vera Guerrilla, la cui principale caratteristica consiste nel prendere i nemici di sorpresa […]

 

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Marketing and Luxury Tourism

It was Greg Velasquez, Marketing Director at the Four Seasons Hotel Los Angeles, who created the definition of luxury tourism: “Five star resorts are not that uncommon, now we are talking about space travel and remote encampments under the ancient constellations. It is no longer enough to meet or exceed standards. I think what we […]

 

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MARKETING E TURISMO DI LUSSO

A creare la definizione di Turismo di Lusso fu il Direttore Marketing dell’Hotel Four Season di Los Angeles, Greg Velazques: “ I resort a cinque stelle non sono così rari, siamo arrivati a parlare di viaggi nel tempo e accampamenti remoti sotto le antiche costellazioni. Non è mai abbastanza raggiungere o superare gli standard. Credo […]

 

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Tourisme de Luxe et Marketing

”Les complexes touristiques 5 étoiles ne sont pas si rares que ça. Maintenant nous parlons même de voyages dans l’espace et de campements isolés sous les anciennes constellations. Ce n’est plus assez pour répondre ou dépasser nos standards. Je pense que ce que nous voulons tous c’est ressentir à nouveau l’émerveillement et la fascination que […]

 

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Eye-Tracking

Le terme “Eye-Tracking” est utilisé pour regrouper toutes les techniques qui enregistrent l’endroit où le lecteur pose son regard lorsqu’il regarde quelque chose (emballages, écrans, …).   L’histoire de l’Eye-Tracking a commencé en 1879 grâce à Louis Emile Javal qui découvrit que le mouvement des yeux n’est pas continu mais ponctué de courtes pauses. Ce n’est […]

 

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Ensemble nous sommes forts, mais divisés c’est la chute

  Il arrive que la quantité prime sur la qualité. A l’heure actuelle, le contexte dans lequel nous travaillons évolue constamment, et les groupes de travail doivent effectuer de plus en plus de projets spécifiques et d’activités. La capacité à travailler en équipe devient d’ailleurs un prérequis pour tous ceux qui font actuellement partie du […]

 

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GUERRILLA MARKETING

Guerilla marketing is an unconventional advertising strategy that allows businesses to promote their products or services, spending a small budget. The term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Marketing’ and it is inspired by guerrilla warfare, whose main characteristic is trying to take the enemies by surprise (with ambushes, sabotage, […]

 

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Eye Tracking

The term of “Eye-tracking”  is used for all the techniques that record where a reader looks while he is watching something (packaging, screen, …). The history of eye-tracking started in 1879 with Louis Emile Javal who realized that people’s eye movements weren’t continuous but with short stops. It’s 50 years later that it was first […]

 

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