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What are the advantages and disadvantages of a work-study training program in France?

A work-study training program consists in studying at school and working for a company. In France, this kind of program dictates that students shall be at school two days per week and work in the company for the rest of the week, or to be one week at school and one week in the company. […]

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How to keep your employees motivated

Has being scold ever brought out the best of you? I don’t think so. People are not driven by pay and working conditions only, you will need something else to keep them motivated. First, what is motivation? It is the art of making people do what you want willingly. It is also the desire to […]

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The democratisation of E-Sports

First of all, what is e-sport? It refers to the practice of a video game, on the Internet or LAN-party, alone or in teams, on a computer, a tablet or a console. The dream became a reality during the 1980s, while the ADSL was developing, and it marked the outbreak of high-speed connection into homes. At the […]

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Companies hunting methods

Most of companies have defined target groups. Usually, it depends on criteria such as age, gender, taste, advertisement according to the company’s image and values. Furthermore, it depends on the kind of activities and also the public target. A target is when you know exactly what or who is your goal and you want to achieve it. So, companies can […]

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Product Adaptation Strategy

Should we adapt our product? When you want to introduce your product in a foreign market you should ask yourself that question. Your product may be unwelcome in some countries. As a result, you have to adapt it to their customs and laws. There are three main reasons encouraging you to adapt your products: 1. Special laws […]

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What is the best way to prepare a presentation?

Objective: The first task of a presentation maker is to define the purposes and answer to these simple questions: “Why am I going to make a presentation?” “What is the topic?” “Who is the audience?” “Where can I do this presentation?” It’s useful to write down the reasons why you have been asked to do […]

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Luxury Industry and Social Media: Beyond Illusory Contradiction

The Context The world of media communication has dramatically changed over the last few years, involving both individuals and businesses. Traditional media, which main feature is to be offline, have seen their role of informative communication channels challenged by the rise of the Internet and all the subsequent tools from it thanks to the technological advancements in this particular […]

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Videogame Marketing – An on-screen competition

With the emerging videogame culture, related start-up businesses that daily upload new free-to-play games or blockbusters are going through hardships to keep up with the competition. Technology keeps going forward within the growing gaming subculture and the release of new platforms became the first communication tool between startups and gamers. The actual market shares are held by French, […]

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Market study : Mobile phones

Marketing is a crucial function in all companies and organisations. That is why market research is a very important aspect of the economy. It allows companies to improve their products and to know their competitors’ strategies in order to increase their sales revenue or the number of their customers. According to the law of supply and demand, they have […]

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Decision making

In our daily life we all make decisions such as whether going to work by car or by bike. But first, what is a decision? A decision is choosing a solution among several possibilities. In this article we will see the point of setting goals and the different kind of decisions.  Everyone has goals: an athlete wants to […]

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