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How To Write Articles For Websites

Websites are no books. Hence, there are significant differences in writing a printed text and writing a website. Therefore it is useful to adapt your style of writing to the reading habits of your audience. To do so you have to know the behaviour of the internet users, what they expect and what is important to address them. Internet users only scan the websites, they read more than one page at the same time and they read slower than readers of printed texts. In the following you can find tips about how to adapt your website texts to your audience.

Before you start writing there are several aspects to think about, especially when you are not an experienced writer. You should create a clear framework and think about the structure of your website, the design you would like to have and also ask yourself the following questions before you start writing: Which audience do I want to address? Which information are important and interesting for the readers of my website? All these aspects influence significantly what the texts can look like and what they should look like.

Moreover, do not think that people will read the whole text. Website users search in headings, lists and menu items for specific keywords. This is the reason why it is important to keep the sentences short. Moreover write headings and subheadings, create short paragraphs and do not beat around the bush. If they do not find what they are looking for immediately, they will leave your page and switch to one of your competitors.

Tests show that readers prefer looking left rather than right and rather up than down. Therefore place the important parts on the upper left side and less important parts in the scrolling area. The user decides if he or she wants to go on with reading based on the heading and the first sentences. Hence, express your message at the beginning and write headings that encourage the user to keep reading.

Furthermore, someone who is writing texts for websites also has to deal with keywords. They help your website to be ranked higher in search engines. But some people use too many keywords. It is better to keep a natural keyword density of 3 to 4 percent per page. Nobody would stay on your page and read an illegible text, even when your are ranked in first position of a search engine. Rather choose your keywords carefully and adapt them to what people are searching for.

Do not forget there are users that do not start reading on the start page, because they find one of your subpages via search engines. Therefore every page of your website must be able to stand alone and tell the reader who you are and what your company offers.

In conclusion, there are a lot of aspects that you have to consider when writing a text for a website. The reader has only little time, he or she does not read, but scans the texts and your texts have to keep them on your website. Last but not least, do not forget to convince the reader to do something: buy now, click for more information, order now. These are phrases to end your texts with!

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