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How to Use LinkedIn Effectively

Maia Haas

Any CEO, recruiter or human resources director, will tell you the same thing: the best way to find a job is through networking, which includes social media. And, the best way to reach this goal is through LinkedIn, which, currently, is the greatest professional network. In addition, a survey has demonstrated that the 98% of recruiters and the 85% of hiring managers, use LinkedIn to find candidates.

Nowadays, LinkedIn has become a real tool for companies. It is, now, quite common to use only a resume or a CV to apply for a job and in this case, a professional profile on Internet is always needed. A LinkedIn profile, if it is properly done, can be your strength. It can help you put forward your highlights and help you be recognized by potential recruiters, who might then be interested in hiring you.

Professionals use it for networking, as well. It helps keeping in touch with current and former colleagues, promoting a business or developing partnerships and hiring new employees.

Although building a profile on LinkedIn may be really useful for your career, studies haveshown that most professionals and job seekers do not know how to use it properly, especially for job hunting. Here are some tips to build your LinkedIn profile, properly and efficiently.

1. Optimize your profile for search and update it. The first thing you should do, is to create your profile and then complete it with the information required. Try to fill everything efficiently. Put forward your relevant experiences and competences. A recruiter doesn’t need to know that you used to play the guitar when you were 6. If your profile is well optimized for search, you will find a lot of opportunities and professionals in your field. Don’t waste time, make sure that the description of your profile is exactly what you do and who you are. What you have to optimize is your headline, your job description and your

Maia Haas

Any CEO, recruiter or human resources director, will tell you the same thing: the best way to find a job is through networking, which includes social media. And, the best way to reach this goal is through LinkedIn, which, currently, is the greatest professional network. In addition, a survey has demonstrated that the 98% of recruiters and the 85% of hiring managers, use LinkedIn to find candidates.

Nowadays, LinkedIn has become a real tool for companies. It is, now, quite common to use only a resume or a CV to apply for a job and in this case, a professional profile on Internet is always needed. A LinkedIn profile, if it is properly done, can be your strength. It can help you put forward your highlights and help you be recognized by potential recruiters, who might then be interested in hiring you.

Professionals use it for networking, as well. It helps keeping in touch with current and former colleagues, promoting a business or developing partnerships and hiring new employees.

Although building a profile on LinkedIn may be really useful for your career, studies haveshown that most professionals and job seekers do not know how to use it properly, especially for job hunting. Here are some tips to build your LinkedIn profile, properly and efficiently.

1. Optimize your profile for search and update it. The first thing you should do, is to create your profile and then complete it with the information required. Try to fill everything efficiently. Put forward your relevant experiences and competences. A recruiter doesn’t need to know that you used to play the guitar when you were 6. If your profile is well optimized for search, you will find a lot of opportunities and professionals in your field. Don’t waste time, make sure that the description of your profile is exactly what you do and who you are. What you have to optimize is your headline, your job description and your summary. Don’t forget to use a professional photo on LinkedIn – it is more than a simple picture. It is the first thing that a recruiter will see on your profile.

2. Join groups. Every professional user gets involved in LinkedIn groups – groups that they are really interested in. Belonging to a group, will enable you to share your knowledge and sell your profile. This the best way to make a good impression. Once you do that, you open doors to great opportunities. Members will know that you are worthy and might contact you in the future about job offers. Moreover, it is very hard to find a job using LinkedIn if you have only 30 or 40 contacts. You should increase them to 200 or even more, if you want to increase your potential success.

3. Be informed and active. LinkedIn is also one of the basic social media, since it enables you to follow what professionals are reading, sharing or even posting on Twitter. Successful users on LinkedIn, stay constantly updated on new articles and tweets, shared by global businesses and professionals in every field.

4. Networking and networking again. Use all the features suggested by LinkedIn, such as the “People You May Know” feature. This feature is really important because if you have completed your profile effectively, it will suggest you professionals from your field. LinkedIn, also, suggests people with whom you could get in touch, depending on your current contacts. You can, also, invite your contacts from other social media, to join you on LinkedIn, as well.

Nowadays, LinkedIn is the social media to use for your professional perspectives. As a student, you should build your own profile and sell your skills and capacities to companies and professionals, since it will boost your future career and help you develop your network. So, start connecting today, this is your chance to be in the front line for a job!

Job, network, LinkedIn, Twitter, profile, CV, Internet, recruiter, social media, goal

summary. Don’t forget to use a professional photo on LinkedIn – it is more than a simple picture. It is the first thing that a recruiter will see on your profile.

2. Join groups. Every professional user gets involved in LinkedIn groups – groups that they are really interested in. Belonging to a group, will enable you to share your knowledge and sell your profile. This the best way to make a good impression. Once you do that, you open doors to great opportunities. Members will know that you are worthy and might contact you in the future about job offers. Moreover, it is very hard to find a job using LinkedIn if you have only 30 or 40 contacts. You should increase them to 200 or even more, if you want to increase your potential success.

3. Be informed and active. LinkedIn is also one of the basic social media, since it enables you to follow what professionals are reading, sharing or even posting on Twitter. Successful users on LinkedIn, stay constantly updated on new articles and tweets, shared by global businesses and professionals in every field.

4. Networking and networking again. Use all the features suggested by LinkedIn, such as the “People You May Know” feature. This feature is really important because if you have completed your profile effectively, it will suggest you professionals from your field. LinkedIn, also, suggests people with whom you could get in touch, depending on your current contacts. You can, also, invite your contacts from other social media, to join you on LinkedIn, as well.

Nowadays, LinkedIn is the social media to use for your professional perspectives. As a student, you should build your own profile and sell your skills and capacities to companies and professionals, since it will boost your future career and help you develop your network. So, start connecting today, this is your chance to be in the front line for a job!

Job, network, LinkedIn, Twitter, profile, CV, Internet, recruiter, social media, goal

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