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Differences between Germany and UK

There are many differences between Germany and the UK, but there are just as many similarities. Even though these countries are not that far away from each other, they can be somehow totally different, especially when it comes to business etiquette. Greeting procedures may vary depending on the circumstances of the meeting: giving a handshake […]


Politics, journalism and us

A general vision of what is happening Science tells us that the planet is moving in cycles and so is our politics. In Europe we have passed from a period of relative calmness for decades to a banking crisis that we are still trying to get over with and, in the top of that, we […]


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Theresa May or the new prime minister?

Her dream is to build a better country for millions of ordinary working citizens. Thus, Theresa May is the new prime minister to take over Britain. She has won the leadership election and will replace David Cameron, the former prime minister. She will become Britain’s 76th PM and she is only the second woman in […]


Erasmus: don’t miss the chance

Have you ever heard the saying “Once Erasmus, forever Erasmus”? Probably yes, but you can truly understand what it means only if you have experienced it. Erasmus is a real life-changing opportunity that should not be missed by any student, regardless of the course of study. No matter what your goals and aspirations are, this […]


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Is advertising killing us?

According to Kotler, advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media, such as newspapers, magazines, television or radio by an identified sponsor. Today we are overwhelmed with advertising. Indeed some people said that advertising pollutes their street and their landscape. Thus, advertising seems to have […]


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A bit of Airbnb

A bit of Airbnb Having problems looking for the unconventional from the commercial? Looking for the best price with the best smile? You are in for a treat, and already half way. Keep in mind all you have learnt about social networking and suit yourself in this new way of getting the best whim-fitting accommodation […]


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Music and marketing can work together ?

Before explaining how music and marketing can work together it is important to give a definition for both of them. Music can be defined as vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Marketing is the action or business of promoting and […]


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No need to look for the cheapest hotel. Having access to the internet gives you access to worldwide hosts and an unlimited number of people waiting to meet you and your best friends. is an international online hosting organisation, where almost all members ride bicycles and hosts do the same. On a tour by […]


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Useful tips to pack your suitcase efficiently

Some people are panic-stricken when they have to pack their suitcase, especially if they are not in the habit of travelling. There are several items to keep in mind: weight restrains of luggage (in particular if you travel by plane), weather conditions, timezone, timetables of buses, trains, planes… all things that could drive you mad. […]


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Social media

Advertising was never so hard Social media are used everyday by thousands of people. What for? Posting pictures of their food? Of themselves with their pets? Writing stories about their experiences? In the past years, advertising shifted from its original paper form to today’s most used tool: digital information. However, even if advertisement boards on […]


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